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The domain has the following in the site, "New Patterns Just Added- Click Here." We observed that the web page also stated " Camo Dip Kit is a quick and easy, do-it-yourself kit that lets you apply a variety of the worlds most popular camouflage patterns to anything you like." It also stated " Our patented water transfer process, also called hydrographics, is a way to transfer an image to a 3-D surface. Far easier than offset printing, vinyl decals, and similar covering methods and at a fraction of the cost. SEE WHAT YOU CAN DO WITH OUR CAMO DIP KITS. Watch this video to see how easy it is to use." The header had camo dip kit as the highest ranking keyword. This keyword was followed by camo kits, do it yourself, and do it yourself camouflage which isn't as urgent as camo dip kit. The other words the site uses is camouflage. dip kits is also included and might not be understood by web engines.